Social Work Law And Social Policy - 2020 Words

Social work law and social policy The children’s parents both agree that they cannot provide a suitable safe home life for their children. The children are now living with their grandmother and they are happy and thriving. Although there is concern that her health will have an impact on her ability to care for the children long term and the local authority has recommended adoption for the children. However, the grandmother also has two other grown up children, one of whom is an adult. These relatives support the grandmother and have agreed to look after the children in the future if the grandmother can no longer do so. This essay will focus on laws and policies that Provide framework for social work practice and give guidance for good†¦show more content†¦The Act mainly focuses on children’s welfare and keeping families together. The acts main focus is on keeping families together and states removing children from their homes should always be a last resort when support and guidance has failed. In section 1 of the Act there is a welfare checklist which consists of seven principles that courts must give consideration to the wishes and feelings of children, their physical, emotional and learning needs, features which will be applicable to the court’s conclusion, The possible outcome on the child if circumstances changed as a result of the court’s decision, any harm the child has suffered or may be at risk of suffering and the capability of children’s parents (inbrief helping with life’s legal issues, n.d). Under section 17 of The Children Act (1989) it is the local authority’s (LA) duty to safeguard and promote the welfare of children in their area who are in need. The children from the case study are both classed as in need as they were witnesses to unsafe drug abuse and were living in a dirty home (Coram CLC Children’s legal Centre ,2014). Once there is a suitable reason for concern it is the local authority’s duty to investigate the case further under section 47 of The Children Act (1989) the authority shall make enquiries to establish whether they should take any action to safeguard or promote the child’s welfare (Legislation.Gov.uk, 2014). FollowingShow MoreRelatedChanging Laws Policies And Economical Ideologies Impact On Social Work Practice And Service Users4394 Words   |  18 PagesI will be exploring ways in which changing laws, policies and economical ideologies impact on social work practice and service users. The tension this creates between p ublic servants, service users, local authorities and government. I will be focusing on the effectiveness of child protection intervention, safeguarding and assessment between in the UK and comparing it with Sweden. The British Welfare State in 1948 was influenced by a number of policies and serious case reviews. The Beveridge ReportRead MoreLaw Enforcement Research Paper1530 Words   |  7 PagesLaw Enforcement Policies: Then And Now Every community is peculiar, they differ in climate and surroundings. Different communities have different needs that will adapt the policies of different law enforcement agencies, city to city. Policies should also change and go through a transition as the culture, of not only the community but the world, transforms. The policies of an agency should largely be based on the values and ethics of the agency itself, however they should, without changing the foundationRead MoreSocial Media And Its Impact On Society1350 Words   |  6 PagesExecutive Summary Social media has changed the way organizations collect and distribute information to the public. Likewise, the personal social medias of employees have the power to negatively impact the reputation of the organization to which they are employed. Due to the rising number of employee social media scandals, many organizations have implemented social media policies. In addition, organizations have begun monitoring social media to not only ensure that employees are maintaining professionalRead MoreUsing Material from Item 2b and Elsewhere, Assess Sociological Views of the Impact of Government Policies and Laws on Family Life (24 Marks)1117 Words   |  5 PagesItem 2B Government policies and laws include tax and benefit policies as well as legislation such as that relating to divorce and marriage. Sociologists have different views on the impact of these policies and laws on families. For example, feminists argue that social policies assume that the ideal family is a patriarchal nuclear family, and that government policies and laws therefore favour this sort of family. On the other hand, the New Right argue that the benefit system undermines traditionalRead MoreUtilitarianism And Social Contract Theory1476 Words   |  6 PagesReflection Paper Utilitarianism and Social Contract Theory Part I: Utilitarianism in the Work Place While managing a law firm over the past 13 years one of the most consistent issues to deal with is office attire. We have hired numerous employees ranging from 20-30 years of age whose attire did not project a professional appearance. Some of the employees often wore jeans or shirts that clearly showed their tattoos or were too revealing. Maybe this doesn’t apply for all law firms, but there is a drasticRead MoreThe Child Safety Is Important Essay1366 Words   |  6 PagesShe got an apartment appeared to be on the right track. At first I could not comprehend why she did not deserve to get her children back or why the social worker was apprehensive about it. As I continued to read on I began to understand why. For years she struggled. She had moments were she would get better but then relapse. I understand the Social Workers fear in this situation. Yes child safety is important, but what about Marie. She had so many obstacles against her. She endured her mother’sRead MoreBullying: Policy and Sociological Theory657 Words   |  3 Pagesï » ¿Bullying: Policy and (Sociological) Theory Sociological theories, concepts, and studies provide a greater purpose and function more than just being products of academic and research extension work. Work in policy development is where usually these theories and studies are translated into policy recommendations and if lobbied and defended with strong support from key and influential individuals and groups, could actually lead to legislative action. Indeed, the conversion of theory to policy is a processRead MoreSocial Media And Its Impact On Society1214 Words   |  5 PagesNowadays people are depending on social media for their daily activities. 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The Implementation Of Technology Into Academic Settings

For the last 20 years, the implementation of technology into academic settings has become omnipresent. The life of a contemporary educator already comes with many new challenges that are constantly evolving, however technology presents more obstacles. Modern educators must implement technology into their instruction that is constantly changing and growing. Therefore, educators must learn and adapt to the new innovation in technology to remain relevant in their positions as instructors. While many educational settings offer training passed off as professional development, prior to top-down decisions of implementation, the teacher’s concerns of these changes are often not addressed. In many cases, teachers are placed in a situation that dictates change, but cannot express properly their concerns. Often the new technological changes are forced upon those who must implement the change. There are feelings of uneasiness, discontent and panic. (Srivastava, 2007) When change occ urs in this manner, there is a possibility that the implementation will not have a chance to succeed. The Concerns Based Adoption Model (CBAM) is a viable component of implementation of technology into academic settings. CBAM derives from a research development at the University of Texas at Austin in the late 1960’s. (Roach, Kratochwill Frank, 2009) In order to address the adoption implementation process of innovations for teacher there are three components: Stages of Concern, Levels of Use (LoU),Show MoreRelatedEssay on Uni University and Its New Erp System674 Words   |  3 Pagesrelationship between technology and organization in the context of knowledge work. Some famous theories, indeed, demonstrate that there are important, complex and reciprocal causal relationship between these two aspects to the extent that different type of technologies can be associated with different form of organizations (Woodward). When you decide to introduce a new technology system in yourRead MoreThe Leading Theories For Development Of Adult Education Programs Essay1362 Words   |  6 PagesAndragogy and TPACK have been the leading theories for development of adult education programs and curricula. This white paper will provide various reasons to support the need for professional training programs to be implemented into educational settings for instructional leaders, coaches and supervisors. As the technological era continues to grow and flourish, instructional leaders are not able to effectively support instructors in implementing the technological, pedagogical, and content knowledgeRead MoreEvidence Based Medicine (EBM) Essay771 Words   |  4 PagesEBM has been thoroughly evolving since its inception into the lexicon of mindset of medicine. It is believed that Evidence based medicine is relatively new to the practice of medicine, the initial exp osure is dated only to the 1970’s, and its implementation to the 1990’s, as far as many researchers can deduce,1 given what the body of research has presented. Given its relative infancy in the overall practice of medicine it has truly become intertwined in the evolution of clinical education and clinicalRead MoreThe Importance Of Student Achievement1667 Words   |  7 Pagesprovided with the opportunity to receive a quality education. The focus on improved student achievement places pressure on educators to research and find ways for students to acquire needed skills to become academically successful in the classroom setting. One of the biggest challenges for educators is to explore ways for the low performing students to meet the established levels of achievement. 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To meet the knowledge and skills components required of graduating nurses, didactics are combined with practice of psychomotor skills in the school setting and clinical practice in various health care settings. The clinicalRead MoreInformation Literacy Influence, Scholarship, Practice, and Leadership1068 Words   |  5 Pagesliteracy into the academic learning is critical to capitalize the characterization of leaders’ ability and credibility within the leadership arena. In this paper it will summarize the key points and discuss the influence of information literacy. Scholarship Information literacy has influenced scholarship, practice, and leadership no matter what area or discipline. Credible literacy information is available at the public or private libraries; however, in today’s technology, most literacy is circulating

Case Study on Compartment Syndrome Essay Sample free essay sample

Aim: To depict the rating. diagnosing. and current intervention of a men’s association football participant with compartment syndrome of the forearm. Background: The forearm is the most common site for compartment syndrome in the upper appendage. The compartments of the forearm include the volar ( anterior or flexor ) . and the dorsal ( posterior or exterior ) . Both bone forearm breaks and distal radius breaks are common initial hurts that lead to acute forearm compartment syndrome. The flexor digitorum profundus and flexor pollicis longus are among the most badly affected musculuss because of their deep location. closest to the bone. Differential Diagnosis: Other possible hurts and conditions which need to be ruled out include stress breaks and breaks of the radius and elbow bone. Treatment: The intervention end. as with most athletic hurts. is to reconstruct the athlete’s hurt. hurting free. with functional abilities similar to that anterior to the hurt. We aimed to reconstruct circulation to the compartment through decompression. The chief intervention the jock endured was ultrasound mode. leting the tissue to mend. Singularity: Acute compartment syndrome in most common in the legs. The incidence of compartment syndrome is greatest where there are smaller compartments enveloped in tight sheath. which include the forearm and the lower leg. Decision: The forecast depends on the strength and continuance of the compartment force per unit area. Acute compartment syndrome consequences from unstable force per unit area in a closed compartment. If left untreated. it can take to more terrible conditions including rhabdonyolysis and kidney failure. potentially taking to decease. Personal data/ Signs and SymptomsThe jock is a 20-year-old male association football participant for Kansas Wesleyan University. He is 5 pes 11 inches tall and weighs 175 lbs. The jock was slide undertaking for a ball when an opposing participant landed on his forearm. hyper widening his cubitus. He complained of immediate numbness and prickling throughout the lower arm. He has immediate lessening clasp strength. but esthesis was all right throughout the lower arm. cubitus and upper arm. Our initial appraisal was hyper extension of the cubitus. stretching of the median nervus. and compaction of the ulnar nervus. We made the athlete see the physician to govern out other possible hurts. Assessment and Diagnosis The jock was seen by Dr. Harbin the twenty-four hours after the hurt occurred. There was no evident malformation or stain at this clip. He had moderate redness in his left cubitus and forearm. His scope of gesture is decreased. along with his flexure and extension. He is most comfy with his cubitus in approximately 10 grades of flexure. He can experience esthesis with touch and temperature alteration. but is experiencing some numbness and prickling of his forearm. He was sing hurting and redness along palmar extensor facet of the forearm and pronator. At this point. it was apparent that his manus had redness. He has posterior haematoma every bit good. The jock had both decreased flexure. and extension of the forearm. His flexure and extension of the carpus were within the normal bounds. but seemed to be rather a spot slower than normal. When traveling through the series of trials. they were all negative. The lone positive trial was Tinel’s mark. I performed both. valgus and va rus emphasis trials at both 0 grades. and 30 grades. They were negative every bit good. The jock was so diagnosed as holding compartment syndrome for the forearm. We will work on his scope of gesture. three yearss a hebdomad. The jock must be functionally tested before we can let go of him to play. Will test him in one hebdomad. Differential diagnosing Compartment syndrome occurs when inordinate force per unit area builds up inside an enclosed infinite in the organic structure. It normally consequences from shed blooding or swelling after an hurt. The perilously high force per unit area in compartment syndrome hinders the flow of blood to and from the affected tissue. Compartment syndrome can be either acute or chronic. Acute compartment syndrome is a medical exigency. It is normally cause by a terrible hurt. And without intervention. it can take to lasting musculus harm. Chronic compartment syndrome. besides known as exertional compartment syndrome. is normally non an exigency. This is most frequently caused by an athletic effort. Because the facia does non stretch. this can do increase force per unit area on the capillaries. nervousnesss and musculuss in the compartment. The blood flow to the musculus and nervus cells is disrupted. Without a steady supply of O and foods. the nervus and musculus cells can be damaged. Compartment s yndrome most frequently occurs in the anterior compartment of the lower leg. But can besides be present in other compartments in the leg. every bit good as the weaponries. custodies. pess and natess. The hurting and puffiness of chronic compartment syndrome is caused by exercising. Athletes who participant in activities with insistent gestures. such as running. biking. or swimming. are more likely to develop chronic compartment syndrome. This is normally relieved by stoping the exercising and is normally non unsafe. Acute compartment syndrome normally develops after a terrible hurt such as a broken bone. Rarely does it develop after a comparatively minor hurt. Conditionss that may convey on acute compartment syndrome include: a break. severely bruised musculus. reestablished blood flow after block circulation. or compressing patchs. The authoritative mark of acute compartment syndrome is pain. particularly when the musculus within the compartment is stretched. The hurting is more intense than what would be expected from the hurt itself and utilizing or stretching the involved musculus increases the hurting. There may be prickling or firing esthesiss in the tegument. The musculus will likely experience fast or full. The numbness is a ulterior mark. and could bespeak lasting tissue harm. Chronic compartment syndrome causes hurting or cramping during exercising and the hurting will likely lessen when the activity stops. Most frequently occurs in the lower legs. Some of the symptoms include: numbness. trouble traveling the appendage. and seeable musculus bulging. To name chronic compartment syndrome. you must first regulation out other conditions that could besides do hurting like this. For illustration. to govern out tendinitis. your doctor should use force per unit area on the sinews in the country. You may desire to acquire an x-ray to do certain that a stress break is non present. To corroborate the syndrome. the force per unit area in the compartment must be measured before and after exercising. Physical therapy and anti-inflammatory medical specialties are most frequently suggested. Although. they have had no definite consequences for alleviating symptoms. The symptoms could lessen if the activity that caused the status is avoided. The surgical intervention may be an option. It is designed to open the facia so that there is more room for the musculus to swell. Clinical Case This instance was treated and rehabilitated for most of the season. As the terminal of the season approached. the jock was still holding some hurting and uncomfortableness. but had lessenings significantly. In the get downing the left arm showed marks of hyper extension. After farther rating by the physician. we concurred that it was compartment syndrome. and that he must be functionally tested before he was released to play. After a hebdomad of rehabilitation. utilizing ultrasound. ice. and ice massage. the jock returned to the field. After the game. the jock had decreased flexure of the cubitus and extension of the fingers with wrist extension. we had him see the physician once more. The physician allowed the jock to play as tolerated and to go on with intervention as he had been. We scheduled X raies for the undermentioned twenty-four hours to govern out any breaks. After having the X ray. which indicated a mid shaft unla break. The jock was so scheduled for surgery and had a rod placed in the shaft of the elbow bone. through a little puncture hole. He was placed in a splint for 10 yearss. After the 10 yearss. he returned to rehabilitation. We continued with ice. ice massage. and curative ultrasound. Curative ultrasound was utilized to help in circulation of blood flow. The jock was able to return to pattern after the 10 yearss in the splint. We were able to wrap the jocks forearm so he could return to play with minimum hurting. He wore the splint for the remainder of the season and showed really small hurting. Significance/ Discussion The forecast depends on the strength and continuance of the elevated compartment force per unit area. Therefore. clip is of the kernel in the direction of compartment syndrome. If clinical findings or force per unit area reading are implicative. but non conclusive. it is good to acquire a 2nd option. With this jock if he wouldn’t have kept traveling to see the physician. we might non hold caught his break and the bone could hold grown back abnormally and caused more harm. Failure to alleviate the force per unit area of compartment syndrome can ensue in mortification of tissue in that compartment. since capillary prefusion will fall taking to increasing hypoxia of those tissues. This can so do Volkmann’s contracture in the affected limbs. If you can uncompress the country. it will alleviate the force per unit area and increase the blood flow throughout the musculus.

Pros and cons of use of pesticides

Introduction Environmentalists and scientists have put a lot of efforts and energy towards discovering and understanding more about the safety of use of pesticides and possible repercussions in the future. Some support while others disagree on the use of pesticides. In this paper I am going to discuss the pros and cons of the use of pesticides with more focus on use of DDT.Advertising We will write a custom essay sample on Pros and Cons of Use of Pesticides specifically for you for only $16.05 $11/page Learn More Use of Pesticides The use of pesticides has been faced with much criticism due to the already available evidence of their hazardous effects and also the possibility of future adverse effects. These concerns are perhaps best raised by Carson. She argues that â€Å"every human being is now subjected to contact with dangerous chemicals from the moment of conception till death† (Carson 15). Pesticides have been traced to water bodies, soil as well as in all living things with heightened concern about the presence of these harmful chemicals in milk. Particular concerns have been raised about synthetic insecticides due to their potential biological hazards. They are said to compromise the immune system, interfere with the oxidation processes, interfere with physiological functions and may even cause cancer (Carson 17). The use of pesticides with endocrine disruptors, environmental estrogens, and estrogen mimics has been put into question. Studies indicate that physiological functions of animals such as alligators have changed with noticeable changes in their reproductive systems and this has been attributed to misuse of DDT which, according to Trankina and Gough, â€Å"acted as an estrogen mimic that resulted in the feminization of the males and over-feminization of the females† (Trankina and Gough 1). Continuous DDT use is believed to increase its concentration in the higher levels in the food chains and with the already present evidence of its presence in the breast milk and body fats we can only contemplate the future potential hazards when the levels run out of control (Carson 17). Perhaps the biggest issue of concern is how the insects that we are supposed to eliminate continue to build resistance to DDT and other pesticides. Tis kind of resistance by the pests raises questions of what will eventually happen when the pests will no longer respond to any of the pesticides such as DDT and others. Why not just use more eco friendly methods such as mosquito nets (Trankina and Gough 1). While there could be some evidence of presence of pesticides in the ecosystem there is arguably no direct correlation between the pesticides and cause of the alleged effects: â€Å"DDT does not cause the death of algae at concentrations of 500 parts per billion† (McFinn and Roberts 1).Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Other evidence still indicate that though DDT concentrations may have gone up, bird and sea lions population have increased with time. Correct, regulated use and safe practices of these chemicals will bring immeasurable benefits to mankind such as control of malaria which is believed to be one of the most killers in human history. Use of pesticides boosts food production which keeps the population growing and discontinuing their use may be more catastrophic than the problems associated with their use. DDT is still used in some countries such as India and the benefits by far out weight the risks thus justifying their use (McFinn and Roberts 1). Conclusion Use of DDT and other pesticides may cause harm to the ecosystem if not well used and thus it is advisable to approach this issue with more precaution. It is advisable that the environment is well taken care of because its destruction will eventually lead to the destruction of the whole ecosystem. Works Cited Carson, Rachel. Silent spring. East Africa: East African Publishers, 1995. Print. McFinn, Ann and Roberts, Donald. Should DDT Be Banned Worldwide? Environmental Issues, 2007. Web. Trankina, Michele and Gough, Michael. Do Environmental Hormone Mimics Pose a Health Threat? Environmental Issues, 2007. Web. This essay on Pros and Cons of Use of Pesticides was written and submitted by user Armani Coffey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Human Sciences Essay Example

The Human Sciences Essay Human behavior makes most sense when it is explained in terms of beliefs and desires, not in terms of volts and grams (Steven Pinker, 1954-). As Pinker correctly said, humans are characterized by their beliefs and opinions. Many people say that they try to and succeed in maintaining an unprejudiced outlook on daily life. However, in the attempt of being unbiased with their beliefs and conclusions, all humans fail dismally. All things that reside in a persons mind are subjective, and thus loaded with belief. According to the Oxford School Dictionary, a belief is a view or judgment of something not necessarily based on fact or knowledge, and a bias is prejudice in favor of or against one thing, person or group compared with another, usually in a way considered to be unfair. If we accept these definitions to be true, then it concludes that it is impossible to have a belief that is unbiased. If one believes something, one has made a judgment of that thing, and thus is biased by that judgment. A belief is, by its very definition, a bias. A person may not have a specific bias for or against an issue, but he or she does have several previously formed beliefs that will lead to the formation of an opinion on that issue. Human scientists are no different. Frequently, while searching for trends in and attempting to define human behavior, scientists draw conclusions that are almost unknowingly laden with biased beliefs. In my opinion, every person, including human scientists, has fallen prey to the confirmation bias, the belief bias, and the prison of consistency while drawing a conclusion that he/she wishes to pass as a knowledge claim. We will write a custom essay sample on The Human Sciences specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Human Sciences specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Human Sciences specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In short, the beliefs of human scientists greatly influence their conclusions. The confirmation bias is the most frequently criticized aspect of human scientists conclusions. People are inclined to believe that the human sciences are more prone to bias (due to being less scientific than their natural science counterparts). Firstly, just like any other humans, human scientists are prone to commence their search for a conclusion about humankind with prejudices and biases about individuals and societies natures. People are more likely to think more highly of a branch of society that they are part of. For this reason, human scientists generally find it difficult to be open minded about contentious topics such as racial and gender differences. Secondly, due to the fact that the human sciences deal with individuals, and people are more likely to form emotional attachments with people, rather than math theorems and atom nuclei, over-identification with humans that a scientist is supposed to be analyzing is almost unavoidable. Just like Bruce Parry had to struggle to remain completely objective while on his stay with the Kombai tribe, human scientists struggle to remain free of previous belief and bias while drawing conclusions about humankind. All scientists, especially human scientists, are prone to being affected by bias and emotion when trying to use reason to conclude a general trend in humankinds behavior. For this reason, there exist all kinds of controversies and disagreements in human science. While trying to draw a conclusion, the confirmation bias leads to scientists only recognizing evidence that contributes to their conclusion. They only notice confirming evidence like such because they are biased to believe that their conclusion is true and they somehow have to prove it to be so. Perhaps the only solution to such confirmation biases is actively pursuing contradictory evidence, and analyzing and acknowledging criticisms that seek to discredit their biased research and conclusions.

THE EFFECT OF STALINS PURGES IN THE 1930S ON THE SOVIET UNIONS FOREIGN POLICY JUST PRIOR TO AND AT THE BREAK OUT OF WORLD WAR II essays

THE EFFECT OF STALINS PURGES IN THE 1930S ON THE SOVIET UNIONS FOREIGN POLICY JUST PRIOR TO AND AT THE BREAK OUT OF WORLD WAR II essays Less than a month before Hitler invaded Poland on September 1, 1939 and started World War II, he signed a non-aggression pact with Stalin. Less than two years later, he broke the pact and invaded the Soviet Union in the early morning hours of June 22, 1941. There were plenty of evidence for German aggression before the war broke out, yet Stalin nevertheless signed the pact which contained the secret protocol that divided Poland between Germany and the Soviet Union. The reason for signing the pact were complex, yet one of the most important ones were the domestic factors. Among them, the terrible effect of the purges during the 1930s on the population, economy and especially the army. The purges were set off on December 1, 1934 with the murder of Sergei Kirov. He was a member of the Politburo, leader of the Leningrad party apparatus and had considerable influence in the ruling elite. His concern for the workers in Leningrad and his skill as an orator earned him considerable popularity. Stalin used his murder as a pretext for launching a broad purge that would claim hundreds of thousands of victims and have lasting repercussion felt to this day. Stalin never visited Leningrad again and directed one of his most vicious post-War purges against the city Russia's historic window to the West. No segment of the society was left untouched by the purges. Anyone who caused the slightest suspicion was removed and numerous legislature was enacted to help enforce them. In 1935 a law was passed which lowered the age of criminal responsibility. That meant the death penalty could be applied to twelve-year-old children (McCauley, p.93). There was also a panic response in the primary party organizations to expel and "expose" people in order to protect oneself and to show "vigilance" (Getty, p.213) The slaughter of armed forces began on 12 June 1937 when Tukhachevsky and some top army men were executed, then spread to lower ranks and then to p...

Mobile Marketing Association Assignment Example | Topics and Well Written Essays - 750 words

Mobile Marketing Association - Assignment Example The essay critically analyzes the MMA, how and when it was founded, its objectives, and how to handle its activities to achieve its objectives. MMA was founded through the 2003 merger between the Wireless Advertising Association (WAA) and the Wireless Marketing Association (WMA)(Haig 205). WAA was then a non – profit association based in New York while the WMA was based in the UK. Since its development, the MMA supported 10-20 member companies till 2005 when effective mobile marketing strategies began making immense meaning in the United States. In 2007, the association established two national chapters in Spain and Austria and more regional branches for the APAC and EMEA. In 2010, the board of directors appointed Greg Stuart to serve as the global CEO of the Association. Before his appointment, Greg served as the Chief Executive Officer of the Internet Advertising Bureau. The MMA has its global headquarters located in New York. Also, it has regional operational offices in Latin America (LATAM), Europe/Middle East/Africa (EMEA), and Asia Pacific (APAC). MMA’s local council offices are located in 17 countries the world over. Mobile marketing activities advocated by the MMA are broadly classified into messaging, advertising, mCommerce, apps and CRM. The activities span over all mobile devices, including tablets and smartphones. Mobile Marketing Association members include AdChina, American Express, Dunkin’ Brands, Colgate-Palmolive, Google, Hewlett-Packard, Facebook, Group M, Kellogg Co., Hilton Worldwide, MasterCard, L’Oreal, Microsoft, Inc. Pandora Media, and McDonalds. Additional members include Mondelez International, Proctor & Gamble, The Coca-Cola Company, R/GA, Unilever, The Weather Company, Walmart, Visa, xAd, Vodafone and Zenith Optimedia among other companies(Association 1). The MMA’s mission is anchored on four core pillars; cultivating inspiration,